Beautyque NYC unveiled its consumer survey results assessing Beauty Consumer Trends: Has the Pandemic Changed Beauty Routines?. One of the largest results stemming from the survey is that nearly 75% of respondents indicated they have changed their beauty routines since the pandemic started.
For most of us, many aspects of our lives have changed since the start of the COVID-19 pandemic as of March 2020. As a result, we’ve had to adapt our routines, habits, and lifestyles to fit the new normal, Beautyque NYC Founder & Owner Sonia Khemiri explains. Interested in seeing how consumers’ beauty habits have changed nowadays, Beautyque NYC developed a survey for consumers. We wanted to know, are they wearing more or less makeup than before? Do they purchase skincare more or less often? What are they looking for in the brands they support?